Think big

Promotional plan

The success of an exhibition, both for visitors and exhibitors, depends on a series of choices - business areas, organization, logistics - but mainly on the ability to attract target visitors. For this reason communication has a growing importance in the success of exhibiting events; IPACK-IMA has always had a significant financial commitment to promoting the event.

The communication plan for the 2009 edition includes important investment both on domestic and foreign markets, also in cooperation with ICE (Italian Trade Commission) and a mix of promotional activities and media covering all business areas represented in the exhibition

Advertising campaigns in 20 languages in 46 publications in 28 countries, over a period of 3 years to ensure continuity between one edition and the next.

Advertising campaigns in 36 trade publications and in Italian newspapers.

Advertising on national radio networks.

Direct marketing actions targeting Italian and foreign market players.

Mailing of invitations through exhibitors, both inside and outside Italy, with direct mailing activities.

Ongoing press office activities and previews of exhibitors' news.

Presence at the most important trade exhibitions worldwide.

Road-shows presenting the exhibition to players from fast-growth markets.

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